#TargetLoveNotes

In 2015, guests said "I love you Target," 1.4 million times on social media. For Valentine's Day 2016, we gave a little love back. From February 8 to 12, we sent 1,000+ handwritten, personalized love notes to guests, brands, and influencers. As a purely organic activation on Twitter, #TargetLoveNotes generated 3 million impressions, 3,200 mentions, and a 6.96% engagement rate.

 
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Creative Director: Steve Chirhart
Art Director: Kyle S. Gustafson
Copywriter: Sage Rider

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